Statistics and facts

I used http://www.nrs.co.uk/ to help me find some statistics on what are the popular magazines in the UK. The website helped show me what men/woman read and what age group. Thinking about the pyschographics, I believe my magazine will be classed as an individualists this meaning that it will appeal to people who want to show the world how they are different. Also using the table that I got of the http://www.nrs.co.uk/ it helped show me what different socio economic classification might read the magazine. For example, it is set out as ABC. A being jobs like doctors and lawyers (Higher class) and C being like office workers, looking at the NME list it seems that people within the C-B category read this magazine. And as this is my target audience I should be aiming to the C-B category. Also it shows how almost double readers are male(296000), compared to woman (91,000) so predominately I should target my magazine to appeal to male gender. Now looking at Kerrang as a magazine, this is a little bit different to NME as it is more in the rock category, compared to NME is Indie. Still Kerrang would appeal to individualists because it means that it will appeal to people who want to show the world how they are different. When I looked on the table at Kerrang, it was similar to NME's as it falls into the same socio economic group of C-B also another similarity is more men read Kerrang then woman.